Creative Project Brief
Project and audience
Primary message and call to action
Formats / dimensions
Deadline and final approver
Start with the goal
- Choose the action you want the reader to take: register, request information, purchase or attend.
- Describe the audience and where they will see the material.
- Write one primary message and the supporting facts.
- Identify the required contact details and destination link.
Gather brand assets
- Provide the approved business name, logo, colors and available brand guidelines.
- Provide copy, photos and graphics you own or have permission to use.
- List required disclosures and wording that must remain exact.
- Mark reference examples as inspiration rather than assets to copy.
Specify the deliverables
- List the formats needed: flyer, brochure, presentation, social graphic or branded document.
- Confirm dimensions, page count, print quantity and digital file types.
- For apparel, note placement, garment type, quantities and artwork requirements.
- Confirm whether editable source files, print production or distribution are included.
Agree on the review process
- Set the deadline and designate one final approver.
- Confirm the scope, quoted price and included revisions before production.
- Check names, numbers, dates and links before approval.
- Test QR codes from the final exported or printed piece.
Action tracker
| Task / question | Owner | Due date | Status |
|---|---|---|---|
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